Digital Kaamya is a blog for digital marketing basically posting about digital marketing world. It is honorary blogged by Honey Gurnani ( M.E Computer Engg.) I/C H.O.D Computer department Tolani F.G Polytechnic. She is one of the top 100 intern of Digital Deepak. Deepak Kanakaraju is having more than 10 years of experience in digital marketing field. Main objective of digital kaamya is to help/guide/freelance the people and as the name says make their business assiduous and successful.
Many people complain of not generating enough revenue in their businesses.
Are they aware about their niches?
What is niche? Let us 1st know about it
A niche is the area of expertise in which you will specialize.
This guides the type of products you will focus on, partnerships you will accept, content you will produce, and customers you will try to attract. Most online businesses choose a broad niche, then focus on something even more specialized within it.
Whether your business is online or offline, choosing a correct niche is of utmost importance.
You want to start a business, but the thing that’s holding you back is the market niche you know you need to choose.
And, honestly, this can be tricky: You could list all of your interests and passions and still come away feeling as if you haven’t hit upon the singular thing you were meant to do.
If you’re struggling to decide, try to follow the steps given and find the niche
Identify your interests and passions : This may be something you’ve already done. But, if you haven’t, make a list of 10 topical interests and passion areas, immediately.
Here are a few prompts to help you determine what your interests and passions are:
How do you like to spend your free time? What do you look forward to doing when you aren’t doing it?
What magazines do you subscribe to? What topics do you like to learn about most?
What clubs or organizations do you belong to?
2. Identify problems you can solve: With your list of 10 topics in hand, you’re ready to start narrowing down your options.
To create a profitable business, you first need to find problems your target customers are experiencing, then determine whether you can actually solve them. Here are several things you can do to identify problems in specific niches:
Have one-on-one conversations or idea-extraction sessions with your target market. Make sure to find or create a framework for asking questions that helps you uncover pain points.
Peruse forums. Search Quora, or find forums related to your niche, then take a look at the discussions that are taking place. What questions are people asking? What problems do they have?
Research keywords. Explore different keyword combinations on Google Trends and Google AdWords’ keyword planner. This can help you uncover popular search terms related to pain points.
3. Research your competition.
The presence of competition isn’t necessarily a bad thing. It may actually be showing you that you’ve found a profitable niche. But you do need to do a thorough analysis of competing sites. Create a new spreadsheet and start logging all of the competing sites you can find.
Then figure out whether there’s still an opportunity to stand out in the crowd. Can you still rank for your keywords? Is there a way to differentiate yourself and create a unique offer?
Low-quality content. It’s easy to outrank your competition in a niche where other business owners are not creating high-quality, detailed content that serves the audience.
Lack of transparency. Many online entrepreneurs have disrupted entire industries by creating an authentic and transparent presence in a niche where other sites are faceless and overly corporate.
Lack of paid competition. If you’ve found a keyword that has relatively high search volume, but little competition and paid advertising, an opportunity definitely exists for you to upset the market.
4. Determine the profitability of your niche:
You should now have a pretty good idea of what niche you’re going to get into. Maybe you haven’t narrowed your list down to a single topic area, but you’ve likely found a few ideas you feel pretty good about. At this point, it’s important to get an idea of how much money you have the potential to make in your niche.
5. Test your idea:
One simple way to do this is to set up a landing page for pre-sales of a product you’re developing. You can then drive traffic to this page with paid advertising.
Even if you don’t get pre-sales, that doesn’t necessarily mean that you aren’t in a viable niche. It could be that your messaging isn’t quite right, or you haven’t found the right offer yet.
Once you’ve confirmed the viability of a niche, start developing a full-fledged website.
You’ll want to learn how to create a blog, and generate more traffic to your site to boost your revenue and scale up.
But, do keep in mind that there isn’t necessarily a perfect process for finding a niche. You’ll want to do your homework, but if you get stuck in the planning phase, you’ll never actually get around to starting. As an entrepreneur, you need to become a good starter.