Digital Kaamya is a blog for digital marketing basically posting about digital marketing world. It is honorary blogged by Honey Gurnani ( M.E Computer Engg.) I/C H.O.D Computer department Tolani F.G Polytechnic. She is one of the top 100 intern of Digital Deepak. Deepak Kanakaraju is having more than 10 years of experience in digital marketing field. Main objective of digital kaamya is to help/guide/freelance the people and as the name says make their business assiduous and successful.
Have you ever found yourself watching a cartoon where Tom & Jerry talk, Horses fly or penguins build airplanes and say to yourself: “That’s ridiculous! Where’d they come up with such nonsense?”
Actually, no! The likelihood is you’ve never been bothered by how implausible a cartoon was…
Why? It’s because something magical happens when you watch a cartoon.
Psychologists have a fancy name for it: “The Suspension of Disbelief”
It’s this special topping that stops you from asking critical questions such as: Can this actually happen? Is this really possible? Does this make any sense?
Before reading any text 60% of site visitor will watch a cartoon/video/animation if one is available.
Conditioned since Childhood to Love Cartoons
Most of us watched cartoons as children and still – to this day – associate them with childish, non-business, and (more importantly) non-sales related matters.
Basically, we’ve been conditioned to accept cartoons as a nonthreatening form of communication and we absorb their messages in a very different way compared to the jaded “keep your guard up” attitude we typically adopt.
Lowering Your Guard
A cartoon encourages you to lower your guard and stop asking grown-up questions like: Do I like this packaging? Am I familiar with this brand? Do I have any prior experience with this vendor?
This is where cartoons become such a powerful marketing tool…. By eliminating the “criticizing” instinct for even just a few moments, we open ourselves to new messages.
A Few Undeniable Facts
Before we start with the formula, let us review a few undeniable facts we’ve come to understand through empirical evidence and research:
STORIES SELL It’s no big secret that stories sell! Customers don’t want to be hit over the head with product features. They want to be sold a vision of how a particular product or service “will benefit me.” They want to see themselves reaping rewards… ideally lots of them. Thing is, it can be difficult to create a “real life character” to convey a vision because of all the “grown-up” questions we would ask about this person. But it’s incredibly easy to achieve a vision using a cartoon!
JOIN THE CONVERSATION IN THE VIEWER’S HEAD Every one of us has a conversation going on in our head – ALL THE TIME!
in creating any story, we should aim to tap into that conversation going on in our prospects’ head. Not only that, but we must establish a dialogue with prospects to make them pay attention
3. SHORT – SHORTER – SHORTEST It isn’t easy to write a compelling short story. So it’s okay to start out with a longer presentation, and then cutting it down. Draft your story, then read it through and edit out the nonessentials. Then read it through again, and cut it down some more, then rinse and repeat, until it is really, really short! (You can always add things back later).
STAY TUNED FOR PART 2 HOW TO CREATE A COMPELLING SHORT STORY…………….