The Power Of Cartoon Marketing
Have you ever found yourself watching a cartoon where Tom & Jerry talk, Horses fly or penguins build airplanes and say to yourself: “That’s ridiculous! Where’d they come up with such nonsense?”
Actually, no! The likelihood is you’ve never been bothered by how implausible a cartoon was…
Why? It’s because something magical happens when you watch a cartoon.
Psychologists have a fancy name for it:
“The Suspension of Disbelief”
It’s this special topping that stops you from asking critical questions such as: Can this actually happen? Is this really possible?
Does this make any sense?
Before reading any text 60% of site visitor will watch a cartoon/video/animation if one is available.
Conditioned since Childhood to Love Cartoons
Most of us watched cartoons as children and still – to this day –
associate them with childish, non-business, and (more
importantly) non-sales related matters.
Basically, we’ve been conditioned to accept cartoons as a nonthreatening form of communication and we absorb their
messages in a very different way compared to the jaded “keep
your guard up” attitude we typically adopt.
Lowering Your Guard
A cartoon encourages you to lower your guard and stop asking
grown-up questions like: Do I like this packaging? Am I familiar
with this brand? Do I have any prior experience with this
vendor?
This is where cartoons become such a powerful marketing
tool….
By eliminating the “criticizing” instinct for even just a few
moments, we open ourselves to new messages.
A Few Undeniable Facts
Before we start with the formula, let us review a few
undeniable facts we’ve come to understand through empirical
evidence and research:
- STORIES SELL
It’s no big secret that stories sell!
Customers don’t want to be hit over the head with product
features. They want to be sold a vision of how a particular
product or service “will benefit me.” They want to see
themselves reaping rewards… ideally lots of them. Thing is, it can be difficult to create a “real life character” to convey a
vision because of all the “grown-up” questions we would ask
about this person. But it’s incredibly easy to achieve a vision
using a cartoon!
- JOIN THE CONVERSATION IN THE VIEWER’S HEAD
Every one of us has a conversation going on in our head – ALL
THE TIME!
in creating any story, we should aim to tap into that conversation going on
in our prospects’ head.
Not only that, but we must establish a dialogue with prospects to make them pay attention
3. SHORT – SHORTER – SHORTEST
It isn’t easy to write a compelling short story. So it’s okay to
start out with a longer presentation, and then cutting it down.
Draft your story, then read it through and edit out the nonessentials. Then read it through again, and cut it down some
more, then rinse and repeat, until it is really, really short! (You
can always add things back later).
STAY TUNED FOR PART 2
HOW TO CREATE A COMPELLING SHORT STORY…………….