Digital Kaamya is a blog for digital marketing basically posting about digital marketing world. It is honorary blogged by Honey Gurnani ( M.E Computer Engg.) I/C H.O.D Computer department Tolani F.G Polytechnic. She is one of the top 100 intern of Digital Deepak. Deepak Kanakaraju is having more than 10 years of experience in digital marketing field. Main objective of digital kaamya is to help/guide/freelance the people and as the name says make their business assiduous and successful.
As a layman, you must be wondering if anyone clicks on the facebook ads or not.
You would be wrong.
Facebook is on track over $60 million in revenue from ads this year.
At any time or other someone is really tracking.
But main question is
how to you make them click your ads or more importantly how to make them buy your products or add in your email list.
Many advertisers believe that Facebook Ads doesnt work.
Don’t trust them.
There a always a correct way to advertise and promote the products. But before we go into it lets see what are the benefits of Facebook Ads.
Your customers spend most of their time on Facebook
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has billions of users and most of them check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
2. Most Targeted form of marketing is Facebook Marketing
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
3. Facebook Advertising is the cheapest form of advertising
It is one of the cheapest form of advertising.. You can literally spend $10 and reach 2,000 people. It does not make sense to spend more in radio ads, television commercials, and other traditional media to reach the same audience.
4. Facebook advertising is fast
Facebook advertising is fast. It drives immediate results. You can start reaching thousands of people today. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.
5. Facebook advertising increases brand awareness
Facebook advertising will significantly build a personal brand. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.
6. Facebook advertising increases website traffic
Facebook advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook advertising makes it more beneficial than other sources.
7.Facebook advertising is measurable
There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving.
8. Facebook advertising increases word-of-mouth and referrals
The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Facebook advertisements can go viral. If your ads are reaching the right people, they will likely share it with a friend. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising.
9.Facebook advertising can increase your SEO rankings
Search engines rely on social signals to rank websites. Social signals consist of the activity on your social media content. This activity includes shares, likes, and comments on your posts. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings.
Now, let’s get into the 4 steps to creating a Facebook ad.
Step 1. Choose Your Marketing Objective
Have you ever watched a hockey or soccer game when neither team is scoring? The audience doesn’t care and the teams just seem desperate.
Without a clear goal, your ad campaigns are kind of like that.
That’s why Facebook makes you choose a marketing objective before you can do anything else in the Facebook Ads Manager.
You can choose from 3 different objectives:
By choosing the Awareness objective, you’re going to be able to create either brand awareness ads or reach ads.
For the Consideration objective, you’re trying to drive engagement. Facebook lets you do this in several ways:
Site, app, or Messenger traffic
Engagement through your page, posts, comments, likes, and shares
App Store and Google Play store installs
The Conversion objective focuses on getting people to take action. With these ads, Facebook lets you choose a goal of conversions, store visits, or catalog sales.
At this stage of marketing, it’s all about getting your target audience to make a commitment to buy.
Step 2. Create a Custom Audience
Once you’ve chosen your objective, it’s time to decide who you’re targeting.
Of course, you could just put your ad in front of millions of people. Seriously. Facebook ad audiences can be enormous:
Yep, that’s a potential reach of 210 million people.
Sounds great, right? More people, more money?
Not so fast.
Unless these people are the right people, your people, your ads won’t convert.
In order to correctly target your ads, you’ll need to create a custom audience that is large enough, but still very specific.
That’s where custom audiences come into play.
Step 3. Continue Setting Up Your Facebook Ad
After saving your custom audience, you’ll need to choose where to show your ads in the Placements section.
Step 4. Design Your Facebook Ad
Now it’s time for the fun and creative part, where you get to draw visitors in with your story.
Facebook gives you 8 different formats to use and each brings its own strengths, but for now, you can just create a simple, single-image ad.
Facebook ads are a smart way to get highly qualified leads for your business at a low price or retarget to already interested shoppers to keep them coming back.
Just keep in mind that the strategy you use will determine your success or your failure.
If you want to have an effective campaign, you need to forget about selling directly via Facebook ads. Instead, direct your ad to an optimized landing page with some incentive to sign up for your email list. Then, you can sell your products and services further down your funnel.